Ikea ruined my floors

My second child is due next week. I intended to reconfigure our 1-bedroom house to create 2-bedrooms so that all 4 of us and the dog could spread out a bit.

Some amazing software from Google and Ikea made me feel more ambitious.

Now I have 2 unfinished bedrooms, a new but incomplete kitchen, dust in places I didn’t think dust could find, large and somewhat dangerous gaps in the floors and a couple of contractor battle scars. The new baby won’t remember the state of things, but no doubt my wife will keep the memory alive for years to come.


It all started with SketchUp. I spent several hours mapping out our house trying to assess what was possible. I was able to move walls around in a 3D model and imagine with some accuracy what it would be like to live in our remodelled house.

This visualization gave me language and vision to communicate with contractors and helped me budget the work. It also gave me the confidence to make some more dramatic changes than what we conceived in our heads.

What could have been a day or two of demolition and some simple framing work turned into major structural work that altered the feel of the house entirely.


Then, as we were closing down on the scope of the project and looking to finish in early August with plenty of time to spare, I started playing with Ikea’s downloadable kitchen planner software. Despite our time and budget constraints I couldn’t resist the idea of planning ahead a little.

After you design the space and create your grid, you choose cabinets from Ikea’s collection. You drag and drop them on the canvas and fit them together the way you want. It’s actually a lot of fun despite being very buggy.

When you give buyers power and easy onramps to services you turn them into valuable customers instead of just drive-by shoppers. Here’s how they hook you into buying from their shop…

Once you can see your kitchen in 3D and move it around and pretend to cook in it, you can then click to see a price sheet for your plan. Ikea, as you know, is very reasonably priced. So, suddenly you feel like you can afford an awesome new kitchen.

Now all I could think of was how to adjust our plans so that we could afford a new kitchen. I was also anxious to see if the kitchens looked ok or if they looked like the other prefab swedish lego blocks you often get from Ikea.

Ikea’s software is brilliant on several levels…

First, I’m much less likely to try another vendor once I’ve already perfected my plan. Second, they have enough range in their designs that you can’t help but think that one of the choices there will work. Third, you can essentially go out and get your kitchen now. They have to help you work out a few details, but you could, in theory, have your kitchen parts in hand same-day.

Whereas, we might have only considered Ikea for some handy paper towel hooks and cutlery organizers previously, we ended up buying everything but the countertop and appliances from Ikea.


The best part of doing your kitchen with Ikea’s planner, in my mind, is the fact that you can print out the plan and march into the building inspection office to get your plan approved on your own. My wife did just that without having any building experience. She was back home after an hour, permit approved. I really wish we had done that with the overall job, but instead we payed exorbitant fees for professional drawings. I’ll never make that mistake again.

There’s a ton of work left to do on the house that we don’t know exactly how to fund, yet.

I imagine smart retailers like Ikea are hoping that budget planning software doesn’t evolve fast enough to help people like me realize that my cash is probably better spent on things like dealing with the nails sticking out of my floors before I buy nice new cabinets.

How to fix building construction bureaucracy

Sometimes I forget to step outside of our little bubble here and see how people use or in fact don’t use the Internet. When I get that chance I often wonder if anything I’m doing in my career actually matters to anyone.

Usually, however, I’m reminded that even though the Internet isn’t weaved into every aspect of everything, it has great potential in places you might not consider.

For example, I’ve been remodelling my house to make room for a new little roommate due to be delivered in September. I’m trying to do most of the work myself or with help from friends and neighbors. I’m trying to save money, but I also really enjoy it. It’s a fantastic way to reconnect with the things that matter…food, shelter, love and life.

Well, I made the mistake of working without permits fully aware that I probably should have them. It’s my natural inclination to run around bureaucracy whenever possible.


As luck would have it, just as the pile of demolition debris on the sidewalk outside my house was at its worst, a building inspector happened to drive by on his way to another job. He asked to see my permit to which I replied, “The boss isn’t here. Can you come back later?”

The building inspector just laughed. After pleading a bit and failing, I started making calls to get drawings and to sort out the permits.

It was at this moment I realized how much building planning and construction could benefit from the advances made in the Internet market the last few years. The part of construction that people hate most is the one that is perhaps the most important. And it is this part that the Internet is incredibly well-suited to improve.

Admittedly, the permit process was not actually that painful and relatively cheap, too. I have spent in total maybe 1 day dealing with permits and drawings, so far, with a bit more to come, I’m sure.

But the desired effect of permitting jobs is sorely underserved by its process.

At the end of the day what you want is the highest building quality possible. You want builders using proven methods with at least semi-predictable outcomes. You want to make sure nobody gets hurt. And you want incentives for people to share expertise and information.

Rather than be a gatekeeper, the city needs to be an enabler.

One of the brochures I read called “How to Obtain a Permit” includes a whitelist of project types. I’m apparently allowed to put down carpets and hang things on my walls without a permit. Glad to know that.

Strangely, after explaining all the ways the city asserts itself into the process, on the very last page of the brochure it then says, “Remember, we are here to assist you. If you have any questions about your project, please give us a call!” I didn’t meet one person in the 6 queues I waded through the first morning who wanted to help me. They were mostly bored out of their brains.

Instead, the city should be putting that brainpower to work finding ways to lubricate conversation and collaboration around solving building problems. If the building community was in fact a community powered by thoughtful city-employed engineers, then I would be much more interested in working with them. I might even become dependent on them.

For example, if they helped me organize, store, print and even share my plans, then I’d be more than happy to let them keep my most current drawings, the actual plans I’m using to build with. If they could connect me to licensed contractors and certified service providers, I’d gladly give them my budget.

As it stands, my incentive is to avoid them and hide information whenever possible.

Imagine if I was able to submit a simple SketchUp plan to a construction service marketplace. I could then sit back and watch architects and interior designers bid for the planning work. My friends in the network could recommend contractors. Tools and parts suppliers could offer me discounts knowing exactly what I needed for the job. I could rate everything that happens and contribute to the reputation of any node in the ecosystem.

Imagine how much more value would be created in the home buying market if a potential buyer could see all this data on a house that was for sale. I might be able to sell my home for a higher price if my remodel was done using highly reputable providers. There would be a financial incentive for me to document everything and to get the right certifications on the work.

Imagine lenders knowing that I’m an excellent remodeller based on my reputation and sales track record. I might be able to negotiate better terms for a loan or even solicit competing bids for my mortgage on the next house I want to invest in.

At every step in the process, there is a role for the city government to add value and thus become more relevant. Then the more I contribute, the more it knows about what’s happening. The more it knows, the more effective it can be in driving better standards and improving safety and legislating where necessary.

My mind spins at the possibilities in such a world. Of course, when you have a hammer everything looks like a nail. But it seems to me that the building permit and inspection business is broken in exactly the places that the Internet is more than capable of fixing.