Fascinating inventions coming out of BBC's backstage

BBC's backstage is one of the best ideas I've seen from a major media organization in a long time.  They've opened their content along with their feeds so that people can build apps and interpretations of the BBC services of their own.

For example, this coder was bothered by the BBC's lack of links in their articles.  So, 'Stef' rebuilt the BBC news section and added his own links in the articles dynamically using Wikipedia's dataset.

BBC requires that all the efforts are for noncommercial use, but you could imagine creating a similar system with a licensing arrangement or even a revenue sharing arrangement for commercially-driven media properties.  There must be a way to do this in a way that the developers and publishers can both gain without cannibalizing the core business. 

I'm certain they will adopt some of the ideas that evolve here.  Very smart.

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