Everyone’s a media brand on the Internet

My oldest brother is a teacher and a buddhist, and also a buddhist teacher. He has formed a small nonprofit organization called InfiniteSmile.org that helps people understand practical ways to adopt spiritual lessons into their daily lives.

Mike figured out a few things about the Internet without any formal experience online and recently launched a new web site:

1. his web site can serve as a net to catch new customers
2. posting regularly keeps people coming back
3. an email newsletter is a nice reminder to his customers that they have a relationship with him
4. podcasting and blogging is a great way for him to distribute his teachings and engage other people also talking about the topic out there
5. customers are willing to pay for specialized events where they can dive deeper into subjects and socialize with other members of what is becoming a community
6. he will likely be able to sell other deep dive materials like a book, for example

The formula works in amazingly diverse contexts.