Behind the scenes of the Open Platform’s evolution

  • We’ve implemented a tiered access model that I think is a first in this space. We have a simple way to work with anyone who wants to work with us, from hobbyist to large-scale service provider and everything in between.
  • We’ve created a new type of ad network with 24/7 Real Media’s Open AdStream, one where the ads travel with the content that we make available for partners to reuse.
  • That ad network is going to benefit from another first which is Omniture analytics code that travels with the content, as well.
  • License terms that encourage people to add value are rare. Using many of the open license principles we developed T&Cs that will fuel new business, not stop it.
  • Hosted in the cloud on Amazon EC2 the service scales massively. There are no limits to the number of customers we can serve.
  • The API uses the open source search platform Solr which makes it incredibly fast, robust, and easy for us to iterate quickly.
  • We introduced a new service for building apps on our network called MicroApps. Partners can create pages and fully functional applications on guardian.co.uk.
We’re using all the tools in the Open Platform for many of our own products, including the Guardian iPad app, several digital products and more and more news apps that require quick turn-around times and high performance levels. #

…to weave the Guardian into the fabric of the Internet; to become ‘of‘ the Web, not just ‘on‘ the Web #

The Content API is a great way to Open Out and make the Guardian meaningful in multiple environments. But we also knew that we had to find a way to Open In, or to allow relevant and interesting things going on across the Internet to be integrated sensibly within guardian.co.uk. #

“The Trust was created in 1936 to safeguard the journalistic freedom and liberal values of the Guardian. Its core purpose is to preserve the financial and editorial independence of the Guardian in perpetuity, while its subsidiary aims are to champion its principles and to promote freedom of the press in the UK and abroad.” #

The Open Platform launch was a big day for me and my colleagues. It was a big day for the future of the Guardian. I hope people also see that it was a major milestone toward a brighter future for journalism itself. #

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